Today our show guest is Johanna B. Voss a talent manager, trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed over $4M dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, and Buchanan’s Whisky. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 13th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.
0:00:54 – How brands can leverage day to day activities for content creation
0:03:03 – Critical elements of a successful influencer marketing campaign
0:06:13 – How to find the right influencers to market your brand
0:12:04 – Deciding on whether to select micro or macro influencers
0:17:22 – Common mistakes brands make when using influencer marketing
0:25:14 – How much should a brand spend on influencer marketing
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