Are your online sales stagnant? Need a fresh perspective on how to harness the power of social media and influencer marketing to enhance your brand visibility? We’ve got you covered in this episode with Johanna B. Voss, the trusted talent manager for social media influencers. On behalf of her clients, she’s closed over $4M dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, and Buchanan’s Whisky.
Johanna shares her invaluable insights on how to simplify and stay consistent with content creation for social media marketing. We explore the significance of categorizing content to fuel idea generation and maintain organization.
We also talk about the key to finding influencers who genuinely resonate with your brand, ensuring authenticity and meaningful brand partnerships. As we navigate the world of influencer marketing, we shed light on how to avoid common pitfalls and understand the costs involved in partnering with influencers. We emphasize the need for research, clear expectations, and openness to feedback to craft successful influencer marketing campaigns.
Timestamps:
0:00:54 – How brands can leverage day to day activities for content creation
0:03:03 – Critical elements of a successful influencer marketing campaign
0:06:13 – How to find the right influencers to market your brand
0:12:04 – Deciding on whether to select micro or macro influencers
0:17:22 – Common mistakes brands make when using influencer marketing
0:25:14 – How much should a brand spend on influencer marketing
Connect with Johanna:
Website: https://johannavoss.com/
On the Blog: https://www.johannavoss.com/articles/
Instagram: https://www.instagram.com/johannavoss/
Linkedin: https://www.linkedin.com/in/johannavoss/
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