Ever wondered how to skyrocket your online sales through the power of paid ads? Join us as we sit down with Gabriela Marcano, paid ad specialist and founder of GM Ignited, who reveals the secrets to mastering Facebook, Instagram, and TikTok to elevate your business success.
Discover the essential components of an effective Facebook Ads strategy and the common mistakes that could be holding you back. Gabriela shares her wisdom on having a high-converting, optimized website, the power of video and static image content, and the major benefits of user-generated and influencer content. We also delve into the world of ad testing, creating an optimal funnel strategy, and how to research your competitors for maximum impact on your campaigns.
By the end of this episode, you’ll have a better understanding of Facebook, Instagram, and TikTok Ads, and how to run successful campaigns on each platform.
Tune in for insider access and expert insights from Gabriela Marcano, and watch your online sales soar like never before!
(0:02:12) – Marketing Career Journey
(0:07:44) – Social Media Advertising With AI
(0:15:00) – Understanding Profitability Metrics
(0:25:16) – Creative Styles for Effective Ads
(0:27:45) – White Listing & Influencer Marketing
(0:32:30) – How long should I test my ads?
(0:35:30) – Maximizing Ad Success With Research
(0:40:01) – Effective Audience Selection Strategies
(0:48:40) – Facebook vs Instagram vs TikTok Ads
About Our Guest
Meet Gabriela Marcano, the visionary behind GM Ignited, a DTC performance agency. Gabriela and her team have been able to predictably scale eCommerce stores with Meta, TikTok, and Google Ads. She’s one of the first 500 people to receive formal education on Web 3, which lead her to offer Augmented Reality Ads to help her clients deliver unique online experiences, establish deeper customer-brand connections, achieve greater customer lifetime value, decrease returns, and experience a more impactful growth.
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