If you’ve got an online eCommerce store, there’s a good chance you’re juggling about a million things at once. Whether it’s managing inventory, posting on social media, or responding to customer inquiries, your to-do list never seems to get shorter. But what if there was a way to connect with your customers, build relationships, and make sales—all while you’re busy doing other things?
That’s where the magic of a Welcome Email Series comes in. Picture this: You’re dropping your kids off at school, prepping dinner, or spending quality time with your loved ones. Meanwhile, in the background, your email automation is welcoming new subscribers, nurturing them, and even making sales on autopilot.
Sounds like a dream, right? Well, it’s not just a dream—it’s a reality that big brands like Nike, Sephora, and Glossier have already implemented. These companies know that a well-timed Welcome Email series can be the key to turning casual browsers into loyal customers.
But here’s the thing: You don’t need to be a giant brand to reap the rewards of a great Welcome Email series. Whether you’re a product-based store, an influencer, or a service-based business, an automated welcome series can work wonders for your business. Let’s break down why it’s so important, what makes it work, and how you can set one up yourself.


How to Time Your Welcome Email Series
Timing is everything when it comes to email marketing. You want to stay top-of-mind for your new subscribers without overwhelming them. Here’s a good schedule to follow:
- Email 1: Immediately after subscribing
This is your welcome and thank you email, sent instantly to acknowledge their subscription. - Email 2: 1-2 days later
This email should share more about your brand story and values. - Email 3: 3-4 days after the second email
Offer valuable content that positions your brand as helpful and trustworthy. - Email 4: 5-6 days later
Send a special offer to encourage a purchase or conversion.
This schedule ensures that you’re engaging with your audience at a steady pace, without bombarding them.
What Should Go in the First Email?
The first email in your Welcome Email series is arguably the most important. This is your chance to make a stellar first impression, and it sets the tone for the rest of the series. Here are a few key elements to include:
- A warm welcome: Let your subscribers know you’re excited to have them.
- An introduction to your brand: Briefly tell them who you are and what you do.
- A clear call-to-action: Whether it’s to browse your store, check out a blog post, or use a discount code, make sure they know what to do next.
- An incentive: Offering a discount or freebie in your first email can boost engagement and encourage a purchase.

Sample Welcome Emails for Different Businesses
Here are three examples of a first email in a Welcome Email series, depending on your business type.
Example 1: Product-Based eCommerce Store
Subject: Welcome to [Brand]! Here’s 10% Off Your First Purchase
Hey [First Name],
Welcome to the [Brand] family! We’re so glad you joined us. As a thank you, here’s 10% off your first purchase: [Coupon Code].
At [Brand], we’re all about [Your Mission/Values]. We’re excited to share our products with you and can’t wait for you to experience [What Makes Your Products Special].
Shop now and use your code before it expires: [Link to Store]
Cheers,
[Your Name]
Founder, [Brand]
Example 2: Service-Based Business
Subject: Welcome! Ready to Elevate Your [Service]?
Hey [First Name],
Thanks for signing up! At [Business Name], we’re passionate about helping people like you [What You Do]. Whether you’re looking to [Specific Service] or [Another Service], we’ve got you covered.
Here’s a free resource to get you started: [Link to Freebie]
Looking forward to working with you!
[Your Name]
Founder, [Business Name]
Example 3: Influencer-Based Business
Subject: Welcome to My World! Here’s What to Expect
Hey [First Name],
Thank you for joining my email list! I’m thrilled to have you here. 💖
You can expect to get the latest tips on [Your Niche], behind-the-scenes looks, and exclusive offers. I love sharing things that make life easier, more fun, and totally you.
Here’s a little something to say thank you for subscribing: [Link to Freebie or Discount]
Can’t wait to chat more!
[Your Name]
Tagging and Segmenting Your Audience Using Your Welcome Series
Now, let’s talk about a more advanced (but highly effective) tactic: audience segmentation through your Welcome Email series. By tagging the links subscribers click on in your Welcome Emails, you can start to learn more about their specific interests, needs, and pain points.
For example, let’s say you include links to different types of products in your second email—perhaps one to a skincare line and another to a haircare line. If someone clicks the skincare link, you can tag them as being interested in skincare. This allows you to send them more targeted and relevant content in the future, like special offers on skincare products or tips for a skincare routine.
Segmenting your audience this way means you can send the right message to the right people at the right time, leading to higher open rates, more engagement, and ultimately, more sales.
Review and Optimize for Better Results
Your Welcome Email series is not a “set it and forget it” situation. It’s important to periodically review the performance of your emails to see how they’re performing.
Are people opening the first email but not the second? Are certain subject lines leading to more engagement than others? By keeping an eye on your analytics, you can make tweaks and optimize your Welcome Series for better results.
Why a Welcome Email Series is a Game-Changer for Your eCommerce Store
If you’ve got an online eCommerce store, there’s a good chance you’re juggling about a million things at once. Whether it’s managing inventory, posting on social media, or responding to customer inquiries, your to-do list never seems to get shorter. But what if there was a way to connect with your customers, build relationships, and make sales—all while you’re busy doing other things?
That’s where the magic of a Welcome Email Series comes in. Picture this: You’re dropping your kids off at school, prepping dinner, or spending quality time with your loved ones. Meanwhile, in the background, your email automation is welcoming new subscribers, nurturing them, and even making sales on autopilot.
Sounds like a dream, right? Well, it’s not just a dream—it’s a reality that big brands like Nike, Sephora, and Glossier have already implemented. These companies know that a well-timed Welcome Email series can be the key to turning casual browsers into loyal customers.
But here’s the thing: You don’t need to be a giant brand to reap the rewards of a great Welcome Email series. Whether you’re a product-based store, an influencer, or a service-based business, an automated welcome series can work wonders for your business. Let’s break down why it’s so important, what makes it work, and how you can set one up yourself.
Why You Need a Welcome Email Series for Your eCommerce Store
Your Welcome Email series is your first big chance to make an impression on new subscribers. Think of it like introducing yourself at a party—except in this case, it’s all happening in their inbox, and it’s 100% automated. Here’s why it’s crucial:
- First Impressions Matter
People subscribe to your email list because they’re curious about your brand. A welcome series helps you make a solid first impression and sets the tone for your relationship with them. It’s like saying, “Hey, thanks for joining! Here’s what we’re all about and why you’ll love being here.” - Builds Trust and Connection
Before people buy from you, they need to trust you. A welcome series gives you the chance to introduce your brand, share your story, and provide value, all while building trust. - Nurtures Leads on Autopilot
The beauty of automation is that once it’s set up, it does all the heavy lifting for you. While you’re busy living your life—whether that’s running errands or relaxing on the couch—your welcome emails are working behind the scenes, warming up your subscribers and priming them for a purchase. - Increases Conversion Rates
Subscribers who receive a well-crafted Welcome Email series are more likely to turn into customers. A study by Omnisend showed that Welcome Emails generate up to 320% more revenue on a per-email basis than other promotional emails. - Segmentation for Targeted Marketing
One of the best things about a Welcome Email series is that it gives you the opportunity to segment your audience right from the start. By adding tags to specific links within the emails, you can learn more about what your subscribers are interested in, which allows you to send them more relevant and targeted emails in the future. More on that later!
How a Welcome Email Series Works: The Basics
Now that you’re sold on the why, let’s talk about the how. A Welcome Email series is simply a sequence of emails that gets sent to new subscribers over a specific period of time. Each email has a different purpose, but the overall goal is to introduce them to your brand, provide value, and nudge them toward making a purchase.
Here’s a quick breakdown of how it works:
- Email 1: The Introduction
Sent immediately after someone subscribes. This is your chance to say thank you and introduce your brand. You can also offer an incentive, like a discount or freebie, to encourage them to stick around. - Email 2: The Story
Sent 1-2 days later. This email dives into your brand’s story—how you got started, what drives you, and what makes you different. People love stories, and sharing yours helps build a personal connection. - Email 3: The Value
Sent 3-4 days after the second email. Here’s where you start delivering value. Share tips, how-tos, or use cases for your products. For service-based businesses or influencers, offer actionable advice or resources that your subscribers will find helpful. - Email 4: The Offer
Sent 5-6 days later. Now it’s time to make a gentle pitch. Offer them an irresistible deal, whether it’s a discount on their first purchase or an exclusive offer for your services.
How to Time Your Welcome Email Series
Timing is everything when it comes to email marketing. You want to stay top-of-mind for your new subscribers without overwhelming them. Here’s a good schedule to follow:
- Email 1: Immediately after subscribing
This is your welcome and thank you email, sent instantly to acknowledge their subscription. - Email 2: 1-2 days later
This email should share more about your brand story and values. - Email 3: 3-4 days after the second email
Offer valuable content that positions your brand as helpful and trustworthy. - Email 4: 5-6 days later
Send a special offer to encourage a purchase or conversion.
This schedule ensures that you’re engaging with your audience at a steady pace, without bombarding them.
What Should Go in the First Email?
The first email in your Welcome Email series is arguably the most important. This is your chance to make a stellar first impression, and it sets the tone for the rest of the series. Here are a few key elements to include:
- A warm welcome: Let your subscribers know you’re excited to have them.
- An introduction to your brand: Briefly tell them who you are and what you do.
- A clear call-to-action: Whether it’s to browse your store, check out a blog post, or use a discount code, make sure they know what to do next.
- An incentive: Offering a discount or freebie in your first email can boost engagement and encourage a purchase.
Sample Welcome Emails for Different Businesses
Here are three examples of a first email in a Welcome Email series, depending on your business type.
Example 1: Product-Based eCommerce Store
Subject: Welcome to [Brand]! Here’s 10% Off Your First Purchase
Hey [First Name],
Welcome to the [Brand] family! We’re so glad you joined us. As a thank you, here’s 10% off your first purchase: [Coupon Code].
At [Brand], we’re all about [Your Mission/Values]. We’re excited to share our products with you and can’t wait for you to experience [What Makes Your Products Special].
Shop now and use your code before it expires: [Link to Store]
Cheers,
[Your Name]
Founder, [Brand]
Example 2: Service-Based Business
Subject: Welcome! Ready to Elevate Your [Service]?
Hey [First Name],
Thanks for signing up! At [Business Name], we’re passionate about helping people like you [What You Do]. Whether you’re looking to [Specific Service] or [Another Service], we’ve got you covered.
Here’s a free resource to get you started: [Link to Freebie]
Looking forward to working with you!
[Your Name]
Founder, [Business Name]
Example 3: Influencer-Based Business
Subject: Welcome to My World! Here’s What to Expect
Hey [First Name],
Thank you for joining my email list! I’m thrilled to have you here. 💖
You can expect to get the latest tips on [Your Niche], behind-the-scenes looks, and exclusive offers. I love sharing things that make life easier, more fun, and totally you.
Here’s a little something to say thank you for subscribing: [Link to Freebie or Discount]
Can’t wait to chat more!
[Your Name]
Tagging and Segmenting Your Audience Using Your Welcome Series
Now, let’s talk about a more advanced (but highly effective) tactic: audience segmentation through your Welcome Email series. By tagging the links subscribers click on in your Welcome Emails, you can start to learn more about their specific interests, needs, and pain points.
For example, let’s say you include links to different types of products in your second email—perhaps one to a skincare line and another to a haircare line. If someone clicks the skincare link, you can tag them as being interested in skincare. This allows you to send them more targeted and relevant content in the future, like special offers on skincare products or tips for a skincare routine.
Segmenting your audience this way means you can send the right message to the right people at the right time, leading to higher open rates, more engagement, and ultimately, more sales.
Review and Optimize for Better Results
Your Welcome Email series is not a “set it and forget it” situation. It’s important to periodically review the performance of your emails to see how they’re performing.
Are people opening the first email but not the second? Are certain subject lines leading to more engagement than others? By keeping an eye on your analytics, you can make tweaks and optimize your Welcome Series for better results.
How to Get Started Today?
A well-crafted Welcome Email series can do wonders for your eCommerce business by making strong first impressions, building trust, and nurturing potential customers—all while you focus on the many other aspects of running your business. It’s the perfect way to automate those crucial first interactions and turn subscribers into loyal customers without lifting a finger after it’s set up. Whether you’re a product-based business, an influencer, or a service provider, automating your welcome process saves you time, increases engagement, and ultimately boosts your bottom line.
Ready to take your email marketing to the next level? We can help you set up an automated Welcome Email series that speaks directly to your audience and drives results. Click here and fill out a quick form to get started today. Let’s build the automation that works for you—even when you’re not!
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